Despite being a 60-year old business, Ta Ya continues to move forward and expand into the world. The Company has given its logo a complete new design, presenting the name Ta Ya with a metallic, copper-ish color in addition to the traditional red to symbolize sustainability and the Company's specialty in metals. The pen stroke resembles the figure of a dragon with its head turned back, which implies respect to our legacy. The group has adopted the brand value of "Sustainability through Technology," and the new logo provides Ta Ya with a new corporate image, one that includes tradition and modernism. The brand logo is designed based on the name TAYA. It features a single stroke turning and twisting to resemble the shape of a rising dragon. The use of red symbolizes Ta Ya's transcendent spirit, while a copper-ish color was added to stress the Company's specialty in the cable business and its emphasis on innovation. Chinese characters in the logo were printed in black, and have been refined and adjusted into a style that is exclusive and most appropriate for our image as a modern, professional business.